Just as Ferrari took racing technology and put it into road-legal cars, the La Jolla Concours d’Elegance motor show brings Ferraris to the streets. This year’s show will feature, for the first time, 75 Ferraris lining Prospect Street and Herschel Avenue in what organizers are calling “Ferrari Friday”.
The free Ferrari exhibit will kick off a weekend of events from April 22-24, culminating in the 16th annual ticketed auto show at Scripps Park.
The Concours returns to La Jolla after being absent the past two years. The 2020 show was canceled due to the COVID-19 pandemic, and it moved to Viejas Casino & Resort in Alpine in 2021.
“Our theme is World Class Cars, World Class Experience, so we wanted to create a weekend of activities for everyone,” said Bob Kerner, Car Selection Committee Chairman. “The idea behind Ferrari Friday is that a number of people who didn’t know about the event and were already in La Jolla will see the cars, and we also want to support dealers and generate more business by bringing them to the car show in The Village. We’ve been working on this idea for several years. We’re really excited this year because it’s going to be a big party in the Village.
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Ferrari Friday will also include live music, gallery receptions, retail specials, specialty and cocktail menus and more at surrounding businesses.
The introduction of Ferrari Friday is the latest extension of the Concours.
“Sixteen years ago the event was called Motor Car Classic in The Village,” Kerner said. “It was a group of people who owned cars, old or modern, it didn’t matter. There were no criteria. »
In 2010, when event chairman Michael Dorvillier took the helm, the show was converted into a full-fledged concours, meaning specific classes of cars would qualify and there would be judges and contestants. other “sophisticated” changes, Kerner said.
Organizers kept the Motor Car Classic but moved it to Coast Boulevard next to Scripps Park to provide a free, open option to complement the paid Concours.
In recent years the event has expanded to include the Tour d’Elegance – a procession of classic cars that travel together so attendees can view private car collections before lunch (this year’s tour is sold out) – and a cocktail on Saturday evening before the paying show.
This year’s cocktail party, themed “Le Cabaret du Concours”, will begin at 5 p.m. on April 23 at Lot La Jolla. It will feature live music, a hosted bar and appetizers.
The Contest will take place from 9 a.m. to 4 p.m. on Sunday, April 24 at Scripps Park. The event will feature around 150 cars in a wide range of judging categories. The featured brand this year is Bugatti; the “famous brand” is the Mercedes-Benz 300SL coupe.
“Ellen Browning Scripps Park is a beautiful place right on The Cove, and when we complement those ocean views with beautiful cars and beautiful people, you have an activity that provides a lot of fun,” Kerner said. . “This will be the place to be.”
As in the past, net proceeds from the event will benefit the La Jolla Historical Society.
Historical Society executive director Lauren Lockhart said the proceeds “support our ability to provide free admission to our exhibits and to produce high-quality publications and various community events. Over the coming year, we will work closely with local educators to develop a school-visiting program to provide K-12 and college-level students with hands-on learning opportunities, and the competition really enables this important work.
La Jolla Concours d’Elegance
• “Ferrari Friday”
When: 5 p.m. until closing on April 22
Or: Prospect Street and Herschel Avenue, The Village
• Cocktail “The Cabaret of the Competition”
When: 5pm-9pm Saturday April 23
Or: Le Lot La Jolla, 7611 Fay Ave.
Cost: $300 (price increases to $325 on April 22)
• Show with ticket for the Concours d’Elegance
When: 9 a.m. to 4 p.m. Sunday, April 24
Or: Scripps Park, 1133 Coast Blvd.
Cost: $95, $225 and $500 ($95 tickets go to $105 and $225 tickets go to $275 on April 22)
• Information and tickets: lajollaconcours.com ◆