The Emerald Village West Hollywood Cannabis Travel and Tourism Board is gearing up for the 2022 Pride season by encouraging cannabis consumers to show their pride in pot with the launch of the “Go out for the cannabis” campaign during the month of June.
“Come Out for Cannabis” draws parallels between the quest to decriminalize cannabis and the fight for gay rights inspired by gay rights icons like Harvey Milk who implored his community to “Come Out” and be visible to influence friends, colleagues and neighbors and build empathy for LGBTQ+ rights. Emerald Village West Hollywood will ask the public to “Go out for the cannabis” with social media campaigns and branded merchandise that will be distributed to guests during booth activations at WeHo Pride and Long Beach Pride festivals.
“Cannabis users have been stigmatized by society and even the government, as have LGBTQ+ people for decades. Cannabis icons such as Cheech and Chong or Snoop Dog are often the archetypes of what people think a cannabis user is. However, the truth is that cannabis users, in general, reflect society as a whole in both their racial and socioeconomic profiles,” said Scott Schmidt, Executive Director of Emerald Village West Hollywood. “It could be an 80-year-old grandmother using cannabis to lessen the side effects of chemotherapy, or an elite athlete using cannabis to help muscle recovery, cannabis users represent a wide range of society. “Come Out for Cannabis” aims to celebrate all cannabis consumers and the cannabis destinations you can explore right here in the Emerald Village.
In addition to the campaign, Emerald Village West Hollywood will host the first-ever Emerald Village Queen Pride Month Drag Contest Hosted by RuPaul’s Drag Race Season 8 Contestant Naisha Lopez and Season 9 contestant Kimora Blac. The inaugural contest to benefit Being Alive LA, a customer-focused nonprofit organization that focuses on the mental health and well-being of people living with HIV and AIDS, is a month-long contest to local drag performers to raise funds, host public meet-and-greets and appearances at cannabis retailers and lounges, and collect public votes for a chance to be crowned Queen of the Emerald Village of West Hollywood up at Pride 2023. Local competitors this year include Jazlyn Alezae, Jasmine Simone Eschelon, Cake Moss and Flabbergast. Fans will have the chance to see the contestants perform at a kick-off event at The Artist Tree Studio consumer lounge on Sunday, May 22 from 5-7 p.m. and at the closing ceremony on Sunday, June 26 for the crowning of the winner. Ticket sales will be available through See Tickets.
To learn more about the Emerald Village West Hollywood, “Stand Out For Cannabis” and Emerald Village Queen, visit emeraldvillageweho.com and sign up for the newsletter for business updates, ticket sales announcements and more. Follow @emeraldvillageweho on Instagram.