Located on the magnificent Côte Fleurie— “Côte des Fleurs” —de
Deauville has been an upscale vacation spot for wealthy French and international tourists since the 1800s, attracting celebrities, well-heeled Parisians and avid horse riders, drawn to the region for its world-famous stud farms and horse racing.
Nicknamed “the queen of Norman beaches”, it is one of the most prestigious seaside resorts in France, known for its historic half-timbered houses, its large casino and its vast golf courses, its wide sandy beach and its numerous luxury hotels, boutiques, restaurants and spas.
Deauville has seen a huge real estate boom over the past two years, as buyers looking for large family properties with expansive land and access to the sea have skyrocketed demand, local brokers have said.
“The particularity of Deauville is that it is a seaside town with Anglo-Norman charm. It is highly sought after by the French and in particular by the Parisians, ”said Sandra Sabah, team leader at Engel & Völkers Deauville. “Here, you have very beautiful properties, manors and stud farms, because it is truly an equestrian city, with very diverse architecture.
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Deauville is roughly bounded by the La Touques river to the east, by the Barrière Deauville golf course to the south, by the Deauville cemetery and rue de Gheest to the west and by the Channel to the north. It is surrounded by small villages which come under its jurisdiction, including the neighbors Bénerville, Tourgéville, Trouville-sur-Mer and Bernerville-sur-Mer.
Bénédicte Belvisi, associate director of Barnes Deauville, said the historic properties in central Deauville and the grand country mansions just outside the city are also in demand.
“In Deauville, you can find family villas with a garden between 1 and 4 million euros (1.18 to 4.72 million dollars),” she said. “In the countryside around Deauville you have villages like Tourgéville, Saint-Pierre-Asif and Beaumont-en-Auge, where people are more looking for family properties with at least four or five bedrooms, tennis courts and swimming pools. , whose prices are between 1 million euros and 3 million euros, depending on the facilities and condition.
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In central Deauville, the most exclusive area is known as the Golden Triangle, Ms Sabah said. Bordered by the Hippodrome de la Touques, it is located between the Hotel Normandy and the Hotel Barrière Le Royal Deauville.
“In this area you will find very beautiful Anglo-Norman style houses, which date from the end of the 19th century. The starting price for these properties is 1.5 million euros for around 200 square meters, ”she said. Historic Anglo-Norman houses with slate roofs, stone walls and traditional half-timbering can sell for up to 3 million euros, she added.
Another neighborhood is Boulevard Cornuché, where apartments with sea views range from € 7,000 to € 14,000 per square meter, she said.
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“The most sought-after luxury properties are the sea view villas, which appeal to clients looking to buy in Deauville and all of the immediate surroundings of Deauville,” Ms. Belvisi said. “The properties with large plots and beautiful countryside and sea views are mainly located at Mont Canisy which is a much sought after high altitude area. Here you will find large properties of up to 500 square meters with many acres of land, swimming pools, tennis courts and other luxury amenities.
The diversity of properties is suitable for a wide range of buyers.
“Luxury homes in the heart of Deauville often have medium-sized gardens and a few have swimming pools and gymnasiums,” Ms. Sabah said. In Deauville, the most sought-after properties are traditional historic Anglo-Norman houses, but the city has surprisingly diverse offerings, including stud farms, mansions and modern villas, she said.
You can even find English, Scandinavian, Gothic, and Moorish architecture. “This is what makes Deauville so original and charming. Each neighborhood has its own character, ”she said.
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What makes it unique
With its port, beautiful sandy beach, marinas and casino, Deauville has long attracted French high society and is often referred to as the Parisian Riviera. The town is famous for its seaside promenade, which dates back to the 1920s and is lined with quaint beach huts. Featured in Marcel Proust’s emblematic novel “In Search of Lost Time”, Deauville has a lot of historical charm but has resolutely modern facilities. Every September, it hosts the American Film Festival, attracting international celebrities and critics.
It is best known for its equestrian events. “Horse racing, horse sales, horseback riding, major equestrian sports competitions: Deauville and its region live all year round to the rhythm of the horse,” said Ms. Sabah.
Thanks to its location, Deauville has many amenities. “There is golf, sailing, tennis, all types of sports teams and activities related to physical well-being, but you can easily come to Deauville just to relax and have fun,” Ms. Sabah.
The city also offers excellent health and education infrastructure. “There are plenty of good doctors and surgeons and there is a very large medical center just outside Deauville. There are schools for students of all ages and also private schools, ”she added.
Deauville is full of “chic boutiques, including Hermès and Louis Vuitton, and beautiful historic hotels,” said Ms. Belvisi. Among the city’s excellent restaurants, some have Michelin stars. The result of a fruitful collaboration between French chef Charles Tuillant and Korean chef Mi-Ra, Michelin-starred L’Essential offers contemporary and creative Norman cuisine with a Korean touch. Maximin Hellio, located near the port of Deauville, bases its Michelin-starred menu on local products, including freshly caught seafood. The Michelin guide also highlights the seafood restaurants L’Etoile des Mers and La Flambée.
Who lives here
During the week, Deauville is a sleepy seaside town, with a year-round population of just 3,700. “It’s a city that comes alive during the holidays and on weekends,” Ms. Sabah said, adding that 72% of local properties are second homes. Most are owned by Parisians looking for a coastal getaway. Since the pandemic, however, many have chosen to sell their primary residence in Paris and move to Deauville full time.
The city also attracts Europeans, including buyers from the UK, Belgium, the Netherlands and Switzerland, Ms Belvisi said.
Famous residents of Deauville have included French fashion designer Yves Saint Laurent and the Rothschilds, according to published reports.
“There are a lot of well-known personalities in France, including actors like Gérard Depardieu, Claude Lellouch, singer Michel Sardou, actresses like Isabelle Adjani and Claudia Cardinale, and we also have a lot of French politicians who have their residence secondary. in Deauville, ”said Ms. Sabah.
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The pandemic has caused an unsustainable boom. “We’ve seen a lot of sales over the past two years, so demand has exceeded supply, which has pushed up prices sharply,” Ms. Belvisi said. “Deauville remains very popular but we cannot continue to see the same price increase that we have seen over the past two years. She said more properties are expected to hit the market in the coming months as sellers looking to buy overseas will find the option to travel again.
Ms Sabah said residents who live in Deauville year-round are unable to compete with the purchasing power of wealthy Parisian buyers, excluding them from the local market and forcing them to stay in their current accommodation. “To some extent, the real estate market has become a victim of its own success as today supply has fallen to 29%, while demand has increased to 53%. We have a lot of demand and not enough houses and apartments to meet it.
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