Village Cooking Channel is the first Tamil YouTube channel to have 1 crore subscribers

The Village Cooking Channel (VCC) has now become the first Tamil YouTube channel to reach a crore (10 million) subscribers, months after it went viral for featuring Rahul Gandhi cooking mushroom biryani. The creators of the channel, after receiving the “diamond play button,” posted a video on Sunday thanking their subscribers and YouTube. Periyathambi, 75, and her grandchildren, seen cooking in the agricultural fields of Pudukottai district, also donated Rs 10 lakh to the Chief Minister of Tamil Nadu’s Covid-19 relief fund from of their YouTube earnings, the Indian Express reported.

“This is only possible thanks to the efforts of my grandchildren. One day they told me we could start a YouTube channel and I asked them what YouTube is. They then explained the process to me and showed me videos from other kitchen chains and I agreed to do it, ”Periyathambi said, quoted by Express.

The team typically uses traditional methods and ingredients for their dishes, serving the finished product to orphanages and other people in need. Periyathambi’s grandson Murugesan said the channel suffered a loss of around Rs 1.5 lakh in its first eight months, when they decided to change it and start using items readily available in nearby lakes and ponds.

Ahead of Tamil Nadu’s election in April, the channel went viral after Rahul Gandhi appeared there during his campaign. He was accompanied by the head of Congress and Member of Parliament from Karur, Jothimani. Gandhi interacted with the cooks while preparing a mushroom biryani and helped the chefs prepare the “raita”, a side dish that accompanies the biryani.

The 14-minute video went viral on numerous social media platforms, with Gandhi’s scion praised for attempting to assimilate into local culture by saying the names of cooking ingredients in Tamil.

In the description of the video, Village Cooking Channel wrote, “Today we are cooking a mushroom biryani recipe using traditional and healthy ingredients. Rahul Gandhi Enjoying the mushroom biryani while eating with us. We never forget this great moment in our life. Thank you very much Rahul sir for this great opportunity ”.

The channel, which was established in 2018, has several popular downloads, including interesting dishes like healthy fruit salad and mutton curry, fish fry prepared for village weddings, among others.

Read all the latest news, breaking news and coronavirus news here

Source link